We write content by exploring your stories, passion, and knowledge
Content Strategy
(The plan)
We can create a content strategy for you that will outline how you create, publish, distribute, and manage your content so that you can reach specific goals.
Content Writing
(We write)
Stuck for ideas or what to write? If you can talk about it, we can write it for you. Often amazing pieces of information come out that you don’t realise are educational.
Content Management
(You write)
We provide a service for corporations with in-house talent to create original content and manage and publish it on their behalf. Utilise our knowledge to enhance the quality of your content.
Website Copywriting
(Better engagement)
We interview those who know each product or service and then provide your website content draft documents for feedback and editing.
Newsletters
(Connect with customers)
This cycle takes care of updating your website regularly, which Google loves. You are also in front of your existing audience through the newsletter.
Service for Agencies
(Collab makes the dream work)
We value collaborating to achieve synergy — partner with us to get the content sorted for your client’s website or social platforms.
Discover your brand’s unique personality with our brand persona quiz. To reveal the results, simply take the quiz and sign up for our newsletter.
About us
We are a content marketing agency in the central business district of Auckland, New Zealand. MasterJack is a division of Gilligan Sheppard and we work within their offices in the Smith & Caughey building.
Our purpose is to help people enjoy the journey.
It has a ripple effect when we start pulling content out of people and getting them to talk about their knowledge and passion. We get excited about your business. You get excited about your business. Your audience gets excited about your business. Content marketing is more than just an article, it’s a journey that everyone enjoys.
From keywords to answers: The marketing shift that’s changing everything
Marketing evolves constantly, but occasionally, a significant shift comes along that changes how we think about reaching our customers. We're in the midst of such a shift right now. If you've read our recent article about Google no longer being king of search, you're...
The two Bs of social media marketing: being brave and building connections
A few weeks ago, the MasterJack marketing team attended, sponsored and, yes, even presented at the 2025 NZSOMO (New Zealand Social Media Optimisation) conference in Auckland. Every year, social media experts and marketers get together to talk shop, share what's...
It’s harder to get noticed
Once upon a time, radio advertisements and newspaper spreads dominated, creating shared cultural moments as families gathered around their radios for entertainment and news. These mediums offered businesses a straightforward way to reach mass audiences with simple,...
Where the hell did that come from?
Ever wonder where those weird phrases we use come from or how certain words evolved into swear words? I think about it often, and some of them, when you stop and think about it, make no sense whatsoever. Take this one…It's raining cats and dogs Eww. Can you imagine if...
How to make your audience feel something
Maya Angelou wisely said, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." This insight isn't just profound – it's profitable, because in marketing, feeling translates to action.Words matter....
Google is no longer King
The mighty have fallen. After decades of unchallenged supremacy, Google has been dethroned as the ruler of the search realm. The tech giant that once commanded the undivided attention of information seekers worldwide now finds itself in the unfamiliar position of...